We are proud that our global brands are inspiring and empowering consumers to create a Better World.
Stella’s Buy a Lady a Drink Program
Approximately 884 million people in the developing world lack access to clean water. The water crisis disproportionately affects women and children, who collectively spend millions of hours a day collecting water instead of working, attending school or caring for their families.
Water has been integral to Stella Artois’ 600-year brewing heritage. The Stella Artois “Buy A Lady A Drink” initiative was launched in 2015 in partnership with Water.org, a leading international nonprofit, to help end the global water crisis. The campaign is now active in ten countries: Argentina, Australia, Brazil, Canada, Chile, Mexico, South Africa, the U.K., Uruguay, and the U.S.
In 2017, Stella Artois and Water.org announced a new four-year commitment to help provide 3.5 million people in the developing world with long-term, sustainable access to clean water by 2020.
Protecting the Oceans with Corona x Parley
The beach and ocean are Corona’s home, and the brand is committed to protecting its homeland.
Corona and Parley for the Oceans partnered in 2017 to commit to protect 100 islands from marine plastic pollution by 2020, starting in six key regions — Mexico, the Maldives, Australia, Chile, Italy and the Dominican Republic.
In addition to the pledge to protect 100 Islands, Corona is also reducing plastic use across all events, including Corona SunSets — the worldwide series of music festivals — reaching more than 350,000 consumers each year.
Budweiser Believes in a Brighter Future for All
We pride ourselves on our close relationship with our consumers, and we know they care about climate change. That’s why Budweiser is taking a leading role to engage consumers in the conversation.
We are using the reach of our Budweiser brand to bring consumers with us on our journey to address climate change by putting a renewable electricity symbol on the label of every Budweiser we sell by 2025. We sell around 41 million bottles of Budweiser per day, which is an opportunity for 41 million potential conversations about climate change.
The renewable electricity symbol first appeared in the United States — the first country where all Budweisers are brewed using 100% renewable electricity. We will continue to add the symbol on all Budweiser labels around the world as we hit our 100% renewable electricity targets for Budweiser brewing in each market.
This is not only an opportunity for us, but for brands around the world. So we are encouraging others to adopt the symbol on any product that is made with 100% renewable electricity. We want to build a movement that will celebrate renewable electricity as a way of tackling climate change.